Playing the stock market should be easy. When the economy is booming, buy equities. When it is deteriorating, short them.
Stock selection should not take much effort either – we just need to apply the metrics from the factor investing literature. In bull markets that might mean focusing on cheap, low risk, outperforming, small or high quality stocks, and in bear markets, the inverse.
Of course, in practice, equity investing is neither easy nor effortless.
First, not even economists can really pinpoint when an economy goes from boom to bust. Economic data is not released in real-time and is often revised. It may take quarters if not years to determine precisely when the tide turned. Second, in the recent, long-running bull market, buying stocks with high factor loadings has not been a winning formula. For example, the Goldman Sachs ActiveBeta US Large Cap Equity ETF (GSLC) – the largest multi-factor product with almost $11bn assets under management (AUM) – has underperformed the S&P 500 by 10% since its launch in September 2015.
But what about shorting stocks? How has that worked as a strategy? Let’s explore.
Shorting stocks with poor features
To identify what stocks to short, we focused on five factors: value, quality, momentum, low volatility and growth. The first four of these are supported by academic research, and while the growth factor is not, we included it in our analysis given its popularity among investors.
We created five indices composed of the top 10% of the most expensive, low-quality, low-momentum, high-volatility, and low-growth stocks in the S&P 500 and shorted them. To isolate any excess returns from this strategy, we added a long position in the stock market. We rebalanced our portfolios each month and added 10 basis points (bps) to simulate transaction costs.
From 2005 to 2022, shorting low-growth and low-momentum stocks effectively delivered zero excess returns, while doing the same for low-quality and high-volatility stocks yielded negative returns. Bets against low-growth stocks worked well until about a year ago, when Amazon, Meta, and other high-growth companies started to underperform.
Three portfolios crashed when the stock market recovered from the global financial crisis (GFC) in 2009. Why? Because the stock prices of Citigroup and other overleveraged and unprofitable financial firms had been sputtering and highly volatile but when governments and central banks stepped in to ensure these companies didn’t fail, their share prices soared.

Source: Finominal
Breakdown by sectors
Although some of these portfolios followed similar trajectories, the underlying portfolios were quite varied.
Tech and health care dominated the expensive and high-volatility portfolios over the 17 years under review. Real estate stocks tend to be highly leveraged, so screen poorly on quality metrics. Consumer discretionary companies made up the largest contingent in our portfolio of underperforming stocks. Real estate, financials and energy stocks all demonstrated comparatively poor sales and earnings growth.

Source: Finominal
Correlation analysis
Stocks with poor features shared certain relationships. The excess returns of low quality, low momentum, high volatility and low growth stocks were all highly correlated. Expensive stocks had low but positive correlations with the other four portfolios.

Source: Finominal
Shorting stocks with multiple poor features
While high correlations among stocks with lousy features does not bode well for a portfolio composed of stocks with multiple lousy features, we applied the intersectional model to build a portfolio of expensive, low-quality, high-volatility, low-momentum and low-growth stocks.
This portfolio had substantially different sector weights compared to the S&P 500. Health care, technology and real estate dominated while utilities and staples were underrepresented.

Source: Finominal
But what about the portfolio’s fundamental and technical metrics? We compared the rankings of the top 10 stocks in our portfolio with those of the S&P 500. Snap scored the worst, followed by cruise line operators and biotech companies.
These stocks do not rank poorly on all metrics. For example, they exhibited relatively high sales growth. Naturally, the more features used in the stock-selection process, the fewer stocks fulfil all criteria.

Source: Finominal
So, what sort of excess returns did combining all these features in the stock-selection process deliver? We began with our expensive stock portfolio and added the other metrics one by one. Performance did not improve.
Shorting these stocks would not have been a good bet between 2009 and 2021, though it would have worked before the GFC and again in 2022.

Source: Finominal
Further thoughts
Why is shorting stocks so difficult? Research from Robeco indicates that factor investing primarily works on the long side, so investors can generate excess returns by buying cheap or outperforming stocks but not much from shorting expensive or underperforming stocks. Research from AQR finds just the opposite, that shorting such stocks can be profitable.
The challenge of short selling may lie in the asymmetry between making money on the long and short sides. Losses on long positions top out at 100% since stock prices can’t go negative. Losses on short positions, on the other hand, are theoretically infinite.
Famed short seller Jim Chanos shorted Tesla for years. In 2020, the electric automaker’s stock had truly abysmal fundamental metrics and was trading at an excessive valuation. Nevertheless, shares rose by more than 2000% thereafter.
Lousy stocks are sometimes great investments.
Nicolas Rabener is founder and CEO of Finominal