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Environmental, social and governance (ESG) investing has exploded over the past 18 months, supported by regulatory tailwinds and a more socially-conscious investor set. As the threat to the environment becomes more apparent by the day, investors are increasingly turning to sustainable products as a way of expressing their personal values. In this context, ETFs offer investors the perfect tool to express these values through their rules-based approach. By knowing exactly what the ETF will invest in, investors can decide which strategy suits their values the best.