Crypto ETP issuer 21Shares has expanded its geographical footprint with the appointment of three hires to lead Germany, France and BeLux and another to commence its push into the Middle East.

Oliver Schäfer has been appointed head of Germany and will responsible for developing sales and business development in the region.

He has more than 20 years of experience across financial services including 15 years at JP Morgan and almost five years in private banking and brokerage roles at SEB Bank. 

Meanwhile, Marina Baudéan will lead the firm’s growth in France, Belgium and Luxembourg after spending more than two decades working in traditional finance.

Previously, she spent six years at electronic trading platform Tradeweb before working at Barclays for 15 years across a number of electronic sales leadership roles.

Finally, Sherif El-Haddad has joined as head of Middle East. Based in Dubai, El-Haddad will lead the firm’s expansion in the region.

He enters the role with almost 18 years of wealth management experience in Dubai, with 13 years at the asset management division of EFG Hermes, almost two years as managing partner at Pearl Capital Management and three years heading up the asset management division at Al Mal Capital.

El-Haddad said: "In addition to Switzerland, where 21Shares is based, Dubai is one of the most exciting and favourable locations for crypto and blockchain businesses.”

Isabell Moessler, head of distribution EMEA at 21Shares, told ETF Stream: “Collectively, Marina, Oliver and Sherif have over four decades of financial industry experience, which they will use to grow 21Shares footprint in our priority markets in Europe as well as the Middle East, a key region in 21Shares global expansion plans.”

These hires add to other arrivals this year including Carl Hagerup as its managing director for Nordics and the Netherlands from State Street Global Advisors (SSGA), Karan Chawla as vice president of product from Uber and Gurjeet Kundi as managing director and head of trading from Mizuho.

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