Along with an updated website, all of 21Shares’ ETPs available have been renamed and should not disrupt any investors.
The rebrand was a strategic decision made by 21Shares’ CEO Hany Rashwan (pictured) and company board to enable it to expand into diverse markets with a consistent brand for all regions.
The brand pays homage to the maximum supply of 21 million bitcoin available in circulation.
Rashwan said: "The name change will allow us to target additional and increasingly more diverse markets by utilising a consistent brand for all regions around the world.
“This change is not limited to marketing communications but focuses on our financial product range to better serve our investor community in the crypto markets."