In his new role, Lansing (pictured) will be responsible for leading the growth and development of CoinShare’s ETP offering which trades under the brand name XBT Provider.
Lansing brings over 15 years of financial structuring experience, having most recently held the role of chief commercial officer at TokenMarket.
Prior to TokenMarket, Lansing also worked for ETF Securities as an executive director which involved managing the firm’s ETC platform.
Daniel Masters, chairman of CoinShares, said in a statement: "Townsend’s proven experience and expertise in product development will help CoinShares bring innovative products to market."
CoinShares ETP range, which includes Ripple and Litecoin ETPs, has $650m assets under management.