Investors are going to be offered more bang for their buck as leading Boston-based Fidelity Investments is expanding its commission-free ETF platform to include in excess of 500 ETFs. The expansion will enable individual investors and advisors to access leading products in the company's bid to lead the industry in offering better overall value.

Fidelity has developed its ETF assets under administration by 80% over the last three years to more than $380bn. The asset manager's current ETF offering include 10 factor ETFs, three actively-managed bond ETFs, 11 passive equity ETFs and Fidelity ONEQ.

Following Fidelity's partnership with industry leaders BlackRock, the commission-free ETF platform will include iShares ETFs from 28 February. The platform will also offer smart beta and active ETF categories from more than ten asset managers and ETF providers in the near future.

Anthony Rochte, head of Fidelity Institutional's investments & technology group, said in a statement: "When combined with the unprecedented Fidelity ZERO Index Funds, significantly reduced pricing on Fidelity's broad index fund line-up, and our award-winning research, investing tools and customer service, the announcement today further reinforces Fidelity's relentless focus on providing investors with unparalleled value, simplicity and choice."