In the newly created position, Ssentongo (pictured) is responsible for the development of the firm’s UCITS ETF platform Franklin LibertyShares in the UK, Channel Islands and Ireland.
This involves working with Franklin Templeton’s existing UK distribution team and focusing on leveraging existing client relationships as well as targeting new prospects to drive ETF sales for the firm.
Ssentongo reports to Caroline Baron, head of ETF sales EMEA at Franklin Templeton.
Prior to joining Franklin Templeton, Ssentongo was director, Benelux and UK sales at HANetf where she was responsible for sales and managing client relationships in numerous regions across Europe.
Ssentongo has also held various sales roles at WisdomTree and Bloomberg.
Baron commented: “Harriet will play a key role in the growth of our ETF business in the UK, Channel Islands and Ireland. This an important hire in a key market as we continue to expand our ETF business in Europe.
“We have strong ambitions in the region, and Harriet will enable us to accelerate that growth and penetrate additional segments of the UK market.”