Franklin Templeton has registered its LibertyShares ETF range for investors in Denmark, Finland and Sweden.

As of 9 July, investors in these countries have been able to access the 14-strong suite, which is already available in the UK, Germany, Italy, Switzerland and Austria.

Franklin Templeton entered the European ETF market in September 2017 with four smart beta ETFs. It has since expanded the suite to offer ETFs across pure passive, smart beta and active.

Caroline Baron (pictured), head of ETF sales, EMEA, at Franklin Templeton, commented: “We see this as a natural step in the expansion of our European ETF platform.

“We are excited to offer our ETF range to Swedish, Finnish and Danish investors. These investors are experienced and knowledgeable about ETFs, especially on the institutional side in the smart beta category.”

Since entering the European market, the US ETF provider has so far failed to capture significant flows and manages around €151m, as at the end of H1, according to data from Morningstar.

Product Panel: Franklin Templeton’s active green bond ETF

Speaking to ETF Stream, Baron said: "We are still building our brand around ETFs because many still see us as an active player.

"We have seen a shift where clients used to only work with two or three ETF providers to a model where now clients are more focused on the strategy they need and are therefore comfortable working with several different ETF providers.

"It takes time to build an ETF business versus 20 years ago where the environment was less competitive: you have to be more creative."