White label platform HANetf has reached the milestone of $50m in Assets Under Management following the platform’s year-to-date asset growth of 768%.

HANetf's asset growth - Source: HANetf

The platform is the product of a partnership between two industry experts, Hector McNeil and Nik Bienkowski, launching the company back in 2017. HANetf listed its first ETF in Q4 2018 and has launched a further four ETFs following the partnership with three asset management clients.

The inflows HANetf's products have received is a good representation of the funds’ performance as the five ETFs available have seen their underlying indexes increase between 14-24%, year-to-date.

IndexETFYTD Performance
EMQQ Emerging Markets Internet & Ecommerce IndexEMQQ20.3%
Solactive Innovative Technologies IndexITEK20.0%
Solactive Cloud Technology IndexSKYY24.0%
Indxx Advanced Life Sciences IndexWELL14.2%
FTSE Kuwait All Cap 15% Capped IndexKUW818.8%

HANetf has seen the launch of the world’s only pure-play Kuwaut ETF, prior to Kuwait being promoted to emerging market status by MSCI, as well as launching the first UCITS ETF through a white-label platform.

Hector McNeil, co-founder and co-CEO of HANetf, said in a statement: “We are delighted to have reached this important milestone which demonstrates the unique power of the HANetf platform.

“Prior to the advent of HANetf, new ETF issuers have struggled enter Europe due to the cost and complexity of establishing an ETF business from scratch. By providing a full regulatory and operational infrastructure, HANetf is enabling asset manager to leverage the disruptive distribution potential of ETFs to reach new types of investors in new market with new or added value investment concepts.

HANetf’s co-founders and co-CEOs, Hector McNeil and Nik Bienkowski, were selected for ETF Stream’s 30 Index. Read their interview discussing how they got in to the ETF industry as well as the challenges they’ve faced along the way.