The move further enhances the company's expertise and capabilities within Europe.
Passaretti will report to Hector McNeil, co-chief executive of HANetf, and he will oversee the distribution of funds on the HANetf platform to institutions, asset managers, wealth managers, banks, advisors and intermediary platforms throughout Italy as part of HANetf's unique, comprehensive distribution and marketing offering.
He is experienced in growing assets under management in new and innovative ETFs and will also have responsibility for engaging with Italian asset managers who want to issue ETFs via the HANetf platform.
McNeil said the HANetf proposition was resonating with asset managers due to the unique coupling of a comprehensive white-label UCITS platform with experienced distribution and marketing support.
"Edoardo brings excellent Italian market knowledge and strong relationships with local ETF buyers which will be of significant value to clients on the HANetf platform," he added.
"Italy is a vital market for HANetf and our clients. It's one of the most open ETF markets in Europe and has made significant strides both at the institutional and retail ends of the market. Edoardo brings an extensive network of Italian investors which we will leverage strongly following our first ETF listing on Borsa Italiana."
HANetf is continuing to recruit experienced ETF sales, distribution and marketing professionals in readiness for the launch of the first on-platform funds later in 2018.