Andre Voinea has joined as director for the DACH Regions while Amy Simmons joins as digital marketing director.
Voinea joins from FTSE Russell and has more than a decade's experience with ETF and index products having previously held senior sales roles at ETF Securities and Nomura.
He has also acted as an advisor to fintech and crypto currency start-ups. Voinea will report to HANetf co-chief executive, Hector McNeil.
Simmons joins HANetf from BMO Global Asset Management and Natixis Investment where she gained three years of experience in a digital marketing role. She will report to Simon Mott, the director of marketing and will oversee HANetf's digital marketing and content distribution capabilities.
HANetf launched its first fund - the EMQQ Emerging Markets and Ecommerce UCITS ETF - in September. It followed that up with the launch of two funds in collaboration with GINSGlobal in October, the HAN-GINS Cloud Technology UCITS ETF (SKYY) and the HAN-GINS Global Innovative Technologies ETF (ITEK).
More partnerships are in the offing. In November, the company appointed Faisal El-Hakim as the director of business development with the task of growing HANetf's footprint across Europe.
McNeil said of HANetf's progress this year that the company had "changed the European ETF landscape.
Speaking of Voinea's experience of the German, Austrian and Swiss markets, he said they were "some of the most important and sophisticated ETF markets in Europe and have strong institutional and retail participation"
HANetf's first three ETFs were listed on XETRA, Borsa Italian and London Stock Exchange in October, 2018. The company said it has multiple ETFs for different asset managers in the pipeline due to be listed first quarter and later in 2019.
It added that it is currently talking to over 200 European, Asian and North American asset managers about establishing their first European UCITS ETFs.