Fürpaß-Peter (pictured) will oversee the management of all the client and product-related activities of the ETF business in Germany and Austria in a bid to expand Lyxor’s footprint in the two countries.
Prior to joining Lyxor, Fürpaß-Peter spent 13 years at the firm’s parent company Societe Generale where she acted as head of sales for the same region.
Heike Fürpaß-Peter has also held vice president positions at Nomura International and Merrill Lynch.
Reporting to Guillaume de Martel, head of Lyxor Deutschland, Fürpaß-Peter will focus on completing the merger between Lyxor and ComStage ETF ranges following the acquisition in July 2018.
As a result of the merger, Lyxor hopes to enhance its retail audience in Germany.
Fürpaß-Peter will be responsible for promoting the firm’s 250-strong ETF offering to its retail audience as well as its institutional clients.
Commenting on the appointment, de Martel said: “Germany is the most developed and fastest-growing ETF market for retail investors in the euro area, with 25% growth year-on-year.
“Heike’s knowledge of the German market and German investors makes her the right person to harness this growth and carry out our ambitious roadmap for the ETF business in the region.”
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