In the newly created role, Denoiseux (pictured) will be responsible for providing a reference point for the industry covering many areas of the market such as European ETF flows, active-passive fund performance and portfolio construction.
Based in London, he will report to Lyxor UK CEO David Lake and chief client officer Matthieu Mouly.
Denoiseux spent seven years at DWS, most recently as head of portfolio solutions where he headed-up research initiatives for the passives business.
He has also held roles at BNP Paribas Investment Partners, Lehman Brothers Asset Management and Exane.
Commenting on the appointment, Mouly said: “ETF growth in the future will point more towards the distribution networks and direct retail than ever before.
“The appointment of a senior professional like Vincent will help us partner even more effectively with our clients by giving them all the content, data and tools they need to make their investment decisions.”
The French asset manager's ETF business has gone through a tricky period this year amid rumours parent company Société Générale is looking to sell the arm. According to data from Morningstar, Lyxor saw ETF outflows of €1bn in Q3, the most across all providers in Europe.