Fransson joins from exchange Nordic Growth Market (NGM) and will replace Diana Biggs who will take on the chief strategy officer role at Valour’s parent company DeFi Technologies.
He joins having spent 19 years at NGM becoming head of the Nordic Derivatives Exchange in 2008 and helped oversee the acquisition of the business by Boerse Stuttgart in the same year.
In 2011, he was promoted to deputy CEO where he was responsible for sales, listing, business development and marketing while also leading the IPO market and developing the exchange’s geographical expansion.
Elsewhere, he is chairman and co-founder of the Swedish Exchange-Traded Product Association (SETIPA) and was formerly a board member of the European Structured Investment Products Association (EUSIPA).
In his new role, he will work closely with recently appointed chief operating officer (COO) Frances Edwards, and the rest of the management team to expand the company beyond the Nordics into other European markets.
Fransson will take on the role from 1 January, with Biggs continuing in the role, alongside her new position at DeFi until then.
Biggs said: “This depth of expertise in traditional markets is so important to Valour as we build our presence in the Nordics, in Germany, with our new listing, and across Europe and beyond.
“Since bringing Valour to market last December, we’ve made incredible strides - multiple products listed, new markets, and a growing team, including a COO who joined us from Blackrock - and there’s much more to come.”
Fransson added: “We have seen tremendous pace and development in the industry and there is so much potential within the asset class.
“I know the Valour founding team extremely well, having worked with them for several years. They focus on the essence of bringing the potential of digital assets to fruition – challenging and supporting traditional institutions to operate and benefit securely from digital assets.”
Valour has been growing its ETP range over the past couple of months, with the launch of the world’s first ETP tracking the token of the decentralised exchange Uniswap.
In September, the firm launched Valour Solana SEK ETP listing on the NGM stock exchange with a TER of 1.9%.