Digital asset exchange-traded product (ETP) issuer Valour has hired Frances Edwards as its chief operating officer from BlackRock.

Working closely with Valour CEO Diana Biggs and other members of the management team, Edwards will assist in leading the firm’s next phase of growth, including its expansion beyond Nordics and into additional European markets.

Previously, she spent more than six years at BlackRock, where she held titles such as director of iShares EMEA ETP engineering and latterly, director, iShares EMEA COO.

Before this, Edwards spent almost four years as director of wealth & retail product structuring at Lloyds Bank and seven years in leadership roles in product management and structuring at Barclays Wealth Management.

Commenting on the hire, Biggs said: “It is extremely exciting to have Frances join our team at Valour.

“With her deep experience across key areas including strategic business planning, industry engagement, product, risk management and governance in some of the world’s largest wealth management firms, Frances is the ideal person to help drive growth.”

Edwards becomes Valour’s first new hire announcement since the company’s launch last December.