Effective 7 June, Sandberg will be responsible for driving the firm’s sales and development efforts across the Nordics region.
He joins with 30 years of experience within investment management including eight years at Amundi where he was head of ETF, indexing and smart beta client relationships for the Nordic region.
Prior to this, he was head of sales for Nordic clients at Chevreux.
In addition to Sandberg’s arrival, WisdomTree has appointed Daniel Bosma as a senior associate in its European sales team, focusing on the wealth management segment in the Benelux and French speaking regions.
Bosma joins the ETF issuer from Janus Henderson Investors where he held a number of client-facing roles.
Commenting on the hires, Alexis Marinof, head of Europe at WisdomTree, said: “The appointments of Bjorn and Daniel enhance our growing team. Björn brings a wealth of experience of the wholesale and institutional Nordic market to our growing sales team.
“His knowledge of the ETF wrapper and the Nordic market will allow us build new relationships with Nordic-based investors and strengthen existing relationships. Having Bjorn on the ground in Sweden will allow us to increase our presence across the region.”
Sandberg added: “Having developed into one of the premier thematic ETF providers in Europe, WisdomTree continues to develop differentiated products offering distinctive exposures across asset classes from commodities to cryptocurrencies.
“My experience combined with WisdomTree’s thoughtful and client-centric approach positions WisdomTree to succeed and grow in the increasingly important Nordic market.”
The sales team hires follow another appointment in March when the firm appointed Nilesh Parmar from the World Gold Council as director of UK institutional sales.