Industry Updates

AXA IM targets Italian retail ETF investors with Directa partnership

This marks latest partnership by ETF issuers looking to access Italian retail investors so far in 2023

Jamie Gordon

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AXA Investment Managers has partnered with trading platform Directa SIM to distribute its ETFs to retail investors in Italy.

Effective 1 November, Directa’s more than 60,000 customers are able to access AXA IM’s ETFs listed on the ETF plus market of the Italian Stock Exchange.

Eligible ETFs span equities and fixed income including exposures incorporating ESG considerations.

AXA IM said orders over €1,000 are commission-free, subject to “specific terms and conditions”.

Demis Todeschini (pictured), head of ETF sales Italy at AXA IM, commented: “In our ETF offering we try to satisfy the needs of our individual customers, implementing solutions and measures designed specifically for this type of investor who seeks increasingly strategic solutions when constructing a diversified portfolio with an optimized cost structure.

“This explains why we have chosen to collaborate with Directa.” 

AXA IM becomes the latest ETF issuer to partner with Directa after Franklin Templeton began offering 19 of its LibertyShares ETFs on the platform last July. 

The partnership marks another push into the Italian retail market, with DWS and Legal & General Investment Management (LGIM) partnering with BG Saxo and Widiba Bank, respectively, since the start of the year.

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