'Game theory' and luck: How to time an ETF launch

With a fast-moving ETF landscape and a volatile macro-outlook, timing your run in the ETF world has never been more important, but what do issuers need to consider when timing a launch?

Theo Andrew

a rocket launching with smoke and fire

Getting an ETF to market faces multiple operational and regulatory hurdles with the fast-moving industry often resulting in asset managers racing to launch.

However, in a prolonged period of market volatility client sentiment can change quickly, meaning launches can be shelved, sped up or scrapped completely.

Other considerations include seasonality, complexity and an evolving regulatory landscape, so what are the keys to launching a successful ETF...

This article first appeared in ETF Insider, ETF Stream's monthly ETF magazine for professional investors in Europe. To read the full article, click here.


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