At Downing Fox, we try not to give our clients heart attacks. We put this down to human decency but cynics might argue it is because not killing customers is bot-tom-line accretive.
Whatever. The fact is we want our clients to get rich slow and survive trying so performance-induced coronaries are out. But what if I did not care about fibrillating our investors? What if I was gunning purely for maximum 10-year total returns instead?...
Simon Evan-Cook is a fund manager at Downing Fox Funds
This article first appeared in ETF Insider, ETF Stream's monthly ETF magazine for professional investors in Europe. To read the full article, click here.
