Franklin Templeton has dropped the LibertyShares branding from its European ETF platform in a bid to align it with its broader asset management business, ETF Stream can reveal.

From 1 December, 10 ETFs will see the Liberty and LibertyQ branding removed from their names, while the LibertyShares name will be dropped from its overall platform.

It follows a similar move with its US ETF business in August this year.

The ETFs impacted by the name changes are:

  • Franklin LibertyQ US Equity UCITS ETF (FLXU)
  • Franklin LibertyQ Global Dividend UCITS ETF (FLXX)
  • Franklin LibertyQ European Dividend UCITS ETF (FLXD)
  • Franklin LibertyQ Global Equity SRI UCITS ETF (FLXG)
  • Franklin LibertyQ European Equity UCITS ETF (FLEQ)
  • Franklin LibertyQ Emerging Markets UCITS ETF (FLXE)
  • Franklin Liberty Euro Short Maturity UCITS ETF (FRXE)
  • Franklin Liberty Euro Green Bond UCITS ETF (FLRG)
  • Franklin Liberty USD Investment Grade Corporate Bond UCITS ETF (FRUC)
  • Franklin Liberty AC Asia ex Japan UCITS ETF (FRQX)

Caroline Baron, head of ETF distribution EMEA at Franklin Templeton, said: “While we are proud of the growth and evolution of our UCITS range, we welcome the new naming conventions, which are aligned more closely to Franklin Templeton’s rich 75-year history as one of the world’s largest global asset managers.”

The group recorded its fifth anniversary in the European ETF market in September and now has a range of 20 ETFs covering smart beta, active, passive, sustainable and thematic ETFs.

“Our ambition is certainly to be a top 10 ETF provider for European clients, and we believe we are strongly positioned for the future to grow even further in this region,” Baron added.

In September, the group expanded into thematic ETFs with the launch of the Franklin Metaverse UCITS ETF (FLRA).

Franklin has also been growing its distribution network on the continent having partnered with Italian trading platform Directa in July.

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