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Alexandra Cain

About Ali Many people want to be an astronaut when they grow up. Not me. I wanted to be a business journalist ever since my Dad used to bring home the Australian Financial Review when I was a kid. I couldn’t understand a word of it, but I would still try to decipher what was written. So it’s a privilege to now write for many leading business publications in Australia and overseas including the Australian Financial Review, The Sydney Morning Herald, The Age, Company Director, In the Black and Forge. I edit ASX’s member magazine, Listed@ASX and used to publish a weekly small business column called The Big Idea, which appeared in the Fairfax metropolitan mastheads. I’m also lucky enough to write for many of Australia and the world’s biggest (and some if its smallest) businesses, regularly producing newsletter articles, blog posts, white papers and speeches for my clients