Industry Updates

BNP Paribas AM targets retail ETF investors in Italy with Directa tie-up

BNPP AM will offer 13 ETFs on the platform

Jamie Gordon

Italy flag

BNP Paribas Asset Management (BNPP AM) has signed its first digital distribution partnership in Italy to offer its ETFs via the Directa SIM platform.

The deal provides investors access to 13 ETFs covering ESG, SRI and low carbon regional equity exposures and circular economy, infrastructure, blue economy and green real estate themes.

There is no minimum order size on the ETFs but orders under €1500 will be subject to a trading fee. 

Sabrina Principi, head of business development for ETF and index solutions, southern Europe at BNPP AM, told ETF Stream: “We want to have more focus on the growing retail investor audience and the purpose of this partnership is to promote the accessibility to the ETF market to individual investors. 

“This is the first agreement of this kind we have signed in Italy and we are closely watching this segment.

“This partnership covers ESG-focused ETFs as we want to lead from the front in this space.”

Principi added BNPP AM has several existing digital partnerships in other countries including France and Germany, with discussions underway for additional partnerships in existing and new regions – including Luxembourg and Belgium – in 2024.

BNPP AM becomes the third ETF issuer to partner with Directa SIM after AXA Investment Managers and Franklin Templeton signed agreements last month and last July, respectively.

Earlier this week, DWS partnered with FinecoBank to enable its Italian securities account holders to invest in the asset manager’s equity and fixed income ETFs listed on Borsa Italiana.

Featured in this article


No ETFs to show.