You may have heard of a business strategy called underpricing: where you roll out a competitor product at a cheaper price. But now, thanks to China ETF specialist KraneShares, we have a new strategy in the ETF market: overpricing.
KraneShares is listing a new emerging markets tracker that excludes China. The KraneShares MSCI Emerging Markets ex China Index ETF (KEMX) will track the MSCI Emerging Markets ex China Index.
This is the same index that iShares MSCI Emerging Markets ex China ETF (EMXC) tracks. Only the iShares product does so at a cheaper price: 0.49% compared with the 0.58% that KraneShares intends to charge.
We are puzzled by this strategy and have contacted KraneShares for clarification.