Crypto ETP provider 21Shares has appointed Lucy Reynolds as chief operating officer.

Reynolds will work alongside the firm’s chief product officer Ophelia Snyder and chief executive officer Hany Rashwan who co-founded the company in 2018.

Reynolds will be responsible for overseeing the growth of 21Shares to an established fintech asset manager.

Prior to joining 21Shares, Reynolds was head of product management at WisdomTree Europe where she was part of the leadership team.

Reynolds was also head of product development at ETF Securities where she was involved in the development of the firm’s suite of ETPs in Europe, Australia and the US.

Before joining ETF Securities, she first started working with the firm during her seven years at Dechert LLP where she assisted in launching the ETF issuer's initial products.

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Commenting on the appointment, Rashwan said: "Lucy brings together the perfect mix of product, regulatory, and organisational management skills honed throughout years at some of the largest financial asset management firms.

"Her creativity and wealth of experience will help us cement our early leadership in the burgeoning crypto-asset field.”

The appointment follows 21Shares' recent milestone of amassing $100m in assets across its range of crypto ETPs in August.